Long-haired groomers
Maine Coons, Persians, Ragdolls, and any cat that grooms for an hour a day. Every grooming session means swallowed fur, so they need fiber every day, not once a month.

Most hairball fixes fail for one reason: the cat won't eat them. Purvio Hairball Puree puts psyllium fiber inside a creamy salmon purée, the kind of treat cats come running for, so the daily dose actually gets eaten.
Maine Coons, Persians, Ragdolls, and any cat that grooms for an hour a day. Every grooming session means swallowed fur, so they need fiber every day, not once a month.
The cat who wipes the gel off on the carpet and gives you the stink eye. There's nothing to smear on paws here. Hold out the tube and they lick it clean.
They eat around the powder and ignore the chews. This one is a creamy salmon purée, served straight from the tube or squeezed over the food they already eat.
No crunching, so it's easy on older mouths. One sealed tube per cat, so everybody gets their own and nobody steals a share.
The fiber doesn't fail. The fiber your cat won't eat fails. So we start with the part they love.
The Reason They Lick It
Salmon puréed smooth and creamy, the lickable texture cats beg for. This is what gets the fiber eaten every single day.
Natural Plant Fiber
A gentle natural fiber that helps the fur they swallow while grooming keep moving through the digestive tract.
From Fish Oil
Omega-3 fatty acids support healthy skin and a soft, glossy coat, from the inside out.
One Tube = One Day
Tear the top and hold it out, or squeeze it over their food. No scoops, no pill pockets, and no gel on your fingers.
Hairball support only works if it happens every day. Here's how Purvio Hairball Puree becomes the part of the day they wait for.
Tap each step to see what happens
Squeeze a little purée up to the tip and let them come to it. Hold the tube still and let them lick it clean.
One tube a day, for any size of adult cat. Give it at the same time each day and the box coming out of the cupboard becomes their cue.
Psyllium works with the fur they swallow while grooming, helping it keep moving through. The daily habit is what counts, and a treat they beg for makes it easy to keep.
Cats swallow fur every day of their lives, so the support should be daily too. Don't let the box run out, especially through spring and fall shedding.
Hairball gels only work if you can get them into the cat. Purvio Hairball Puree is a treat they ask for.
Comparison reflects general differences between this purée and typical hairball gels and pastes. Formulas vary by brand.
Worried your cat won't touch it? Your order is protected by our 60-day, 100% money-back guarantee. If your cat won't lick it, or it's just not for you, let us know any time in the next 60 days and we'll refund every penny.
Everything cat owners ask before they order. If yours isn't here, reach out. We're happy to help.
Tear the top off the tube, squeeze a little purée up to the tip and hold it out so they can lick it straight from the tube. You can also squeeze it into a dish or over their usual food as a meal topper.
One tube a day for any size of adult cat. In a multi-cat home, give each cat their own tube. It's a supplemental treat, so keep feeding their regular complete diet.
That's who we made it for. It's a creamy salmon purée, not a chew, a pill or a paste. If yours is unsure, dab a little on your fingertip or squeeze it over a spoonful of wet food first.
And if they won't eat it, the 60-day money-back guarantee covers you.
Hairball gels and pastes usually go on a paw or get forced into the mouth, and plenty of cats wipe them off. This is a treat: salmon purée with psyllium fiber inside it, so the cat takes it willingly, every day.
It's made for adult cats. Check with your vet before giving it to kittens under 4 months, or to a cat with a medical condition or on a prescription diet.
If your cat vomits often, retches without bringing anything up, stops eating, or stops using the litter box normally, call your vet. Those can be signs of something a supplement can't fix.
You'll receive a tracking number by email as soon as your order ships, and estimated delivery dates are shown at checkout.
Every order is backed by our 60-day money-back guarantee. If your cat won't eat it, contact us within 60 days of delivery for a full refund.
Still have a question? Reach out to us and we'll get back within 24 hours.